Director of Marketing, API

Define and evolve Shippo’s API marketing strategy to align with business objectives. Lead the evolution of our positioning and messaging for API offerings. Use market trends, customer insights, and product data to influence go-to-market and product direction. Lead, coach, and grow a high-performing team covering API product marketing, demand generation, developer marketing, lifecycle, and content. Set team priorities, manage workload allocation, and ensure accountability to goals. Foster strong cross-functional collaboration with Product, Sales, and Account Management. Guide the creation of campaigns, messaging frameworks, and compelling customer narratives. Oversee the launch and commercialization of new features to new and existing customers. Drive qualified pipeline growth for the API product line. Ensure Sales and Account Management teams are equipped with the right materials (e.g., decks, ROI calculators, one-pagers). Evaluate and launch a developer marketing program in collaboration with Engineering and Product. Identify and prioritize developer experience gaps and ensure resolution by the appropriate teams. Own and report on top-level metrics for API marketing performance, including awareness, pipeline impact, and adoption milestones. Guide the team’s use of analytics, customer feedback, and experimentation to continuously refine marketing programs.