Manager, Paid Social – Subscriptions & Consumables

About the Role:

• We are seeking a Manager, Paid Social to build and scale paid acquisition for our Subscriptions and Consumables product categories.
• This is a hands-on, in-platform role reporting to the VP of Growth Marketing.
• You will collaborate closely with internal creative teams and external agency partners.

Key Responsibilities:

• Own channel strategy, campaign setup, budget pacing, and optimization across Meta, TikTok, Google, and YouTube.
• Develop a testing roadmap for audiences, bidding, creative, landing pages, and new platform opportunities.
• Build weekly and monthly forecasts, communicate performance clearly, and recommend budget shifts.

What We’re Looking For:

• 5-7 years of DTC digital marketing experience, with at least 4 years hands-on in paid social and paid search.
• Proven experience managing meaningful media budgets and improving acquisition through structured testing.
• Strong analytical and creative instincts, with proficiency in Google Analytics and Excel.

Benefits and Culture:

• Unlimited PTO, medical, dental, and vision insurance, plus performance bonuses.
• Stipends for fitness, learning, and home office setup, plus product discounts.
• Remote-first role with occasional travel, and a collaborative, growth-oriented environment.