Marketing Lead (maternity cover)

Your mission at Whereby:

• Lead Marketing strategies and tactics to grow Whereby’s brand, increase awareness, generate demand among target audiences, and capture demand to increase Sales pipeline, revenue and new user acquisition.
• Focus on the Telehealth and Digital Mental Health industries, facilitating healthcare consultations globally through mid-sized to enterprise customers and individual practitioners.
• Work closely with the wider Commercial team on account-based marketing, brand equity building, and sales enablement for Embedded, and experimental product-led growth for Meetings.

What Whereby is all about:

• Freedom to work from anywhere: our mission is to give people freedom to live and work where they thrive.
• Our global HQ is in Norway, but our users and team are worldwide—Whereby has been used in nearly every country.
• We make it possible to collaborate as well over video as in real life, giving you the choice to work from where your life happens.

What we're looking for in our Marketing Lead:

• A maternity cover contract role adopting the existing strategy, with flexibility in a start-up environment.
• Previous B2B Marketing experience in a start-up, comfortable being both strategic and hands-on across multiple channels.
• Attributes: creative, customer-focused, organised, analytics savvy, excellent communicator, adaptable, good at prioritising.

The nuts and bolts of the role:

• Lead and execute the marketing strategy, propose campaigns, maintain strategic relationships, and measure performance.
• Execute tactics across content, social, SEO, ABM, brand, product marketing, performance marketing, lifecycle marketing, CRO, and events.
• Collaborate with the CCO, performance marketing agency, and freelance designer, and report on marketing effectiveness.