Manager, Lifecycle Communications

The Manager of Lifecycle Communications will be an integral member of the Content Strategy team, managing subscriber communications for Mint Mobile. This person will help strategize and execute communication programs to support, engage, and retain Mint Mobile subscribers. They will champion the brand story throughout the subscriber lifecycle. This position requires a strategic thinker with a deep understanding of customer behavior who is obsessed with brand storytelling and creating a positive customer experience. They know the importance of delivering the right message, in the right way, at the right time. Help develop strategy for and lead execution of a comprehensive communication program across lifecycle channels, including email and SMS, in-app messaging, push notifications, and others. Manage the lifecycle communications calendar, ensuring all projects are effectively prioritized based on KPIs and internal scoring systems and that timelines are met. Serve as a subject matter expert for all lifecycle communications in the catalog, knowing the details of existing communications. Partner with internal creative agency to oversee all aspects of the asset creation process (e.g., briefing copy and design teams, reviewing creative with input from key stakeholders, and providing actionable creative feedback). Champion the brand story, ensuring content is accurate, engaging, and aligns with all brand guidelines.