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Role Overview:
- Lead the development of comprehensive marketing strategies for assigned segments.
- Collaborate with cross-functional teams to align marketing plans with business goals.
- Own segment ICP definitions and buyer persona maps.
Key Responsibilities:
- Conduct segment-specific research and translate insights into tailored marketing programs.
- Develop vertical-specific content and enablement assets.
- Partner with product marketing to support product launches with segment-specific messaging.
Skills and Experience:
- Minimum 8+ years in marketing strategy, with 3+ years in B2B segment marketing.
- Strong analytical and storytelling skills, with experience in market research.
- Ability to operate independently and manage multiple priorities.
Additional Information:
- This role is open to remote candidates across the US, with a hybrid option for local employees.
- Geotab offers a flexible working model and various benefits.
Geotab
Geotab is a global leader in IoT and connected transportation, providing web-based analytics to help businesses manage fleets. With a diverse team and a "Great Place to Work" culture, they process billions of data points daily to enhance safety and sustainability.