Campaign Manager

This role blends digital marketing, content marketing, and campaign operations to drive measurable marketing-qualified lead (MQL) growth. You will be responsible for developing and executing integrated campaigns across multiple channels, testing new marketing opportunities, and producing engaging content that resonates with our target audience: commercial real estate brokers.

Campaign Strategy & Execution: Synthesize, launch, and optimize integrated campaigns that support MQL growth, lead nurturing, and pipeline acceleration. Collaborate with sales, product, and fellow marketers to align messaging, offers, and objectives. Support the testing of emerging marketing channels, document learnings, and report on ROI.

Content & Messaging: Research industry trends and customer needs to craft compelling content strategies. Write, edit, and optimize content across blogs, landing pages, email, social, and thought leadership initiatives. Directly own our social media, primary channels. Ensure consistent voice, SEO/GEO optimization, and conversion-focused messaging across channels.

Analytics & Insights: Monitor campaign performance, supporting dashboards and scorecards, and share actionable insights with the team. Track content engagement, lead conversions, and funnel performance to inform future campaigns.