B2C Lifecycle Marketing Manager, CRM Colombia / Mexico / Argentina / Brazil

Turn customer data into personalized, high-performing campaigns that drive reorders, retention, and long-term customer value—starting with email and expanding into SMS and push as needed. This person will support Sauce’s fast-growing Marketplace and Direct teams by scaling lifecycle efforts across segmentation, dynamic audience creation, triggered flows, experimentation, and performance analysis. You’ll own the full ESP and CRM suite including Twilio & their SendGrid product and be instrumental in building a scalable growth engine based on the proven success of our Marketplace campaigns. What You'll Do: Audience Segmentation & Targeting Translate behavioral, transactional, and market-level data into usable audience lists. Partner with Data teams or use tools like Databricks/Segment/SendGrid Automations to build dynamic, event-triggered audiences. Campaign Planning & Execution Take a lead role in strategizing and launching high-impact Marketplace and Direct campaigns, from concept through copy, design, testing, and scheduling. Manage the full lifecycle within our ESP, including automation workflows and manual sends. Lifecycle Journey Design Build triggered flows for things like onboarding, winback, “days since last order,” new restaurant launches, seasonal events, etc. Think beyond one-off sends—create experiences that move the needle on repeat behavior. Experimentation & Optimization Constantly test subject lines, content, CTAs, timing, and format. Use campaign insights to launch repeatable playbooks that scale efficiently. Reporting & Insights Track key metrics like open rate, CTR, conversion, revenue per send, etc. Build dashboards and share regular reporting (and learnings) to help prioritize what’s working.