Paid Search Specialist

Responsibilities:

• Manage day-to-day execution of high-investment paid search campaigns, including budgets, bidding, and keyword refinement.
• Expand non-brand categories and run experiments to enhance performance and return on ad spend.
• Collaborate with Performance Marketing and Data teams to ensure precise, fully tracked campaign execution.

Qualifications:

• Possess 4+ years of hands-on paid search experience with deep expertise in Google and Microsoft Bing Ads.
• Demonstrate technical fluency with conversion tracking, value-based bidding, and smart bidding strategies.
• Exhibit experience in product-led organizations, focusing on optimizing for product sign-up quality.

Role Details:

• This is a 6-month contract position with the potential for extension, requiring 30-40 hours per week.
• The role is fully remote, with candidates required to be located within the United States.
• Candidates must be analytical, hypothesis-driven, and proficient in using tools like Looker for data storytelling.