New Brand Commercial Lead (gn)

Your mission:

• You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics
• You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs
• You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success

Your experience & skills:

• You bring 8+ years of experience across key account management, category management, and trade marketing
• You have worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach
• You are fluent in English, with German or another European language as a strong plus

You'll thrive if you:

• Think like a GM, not just a marketer — you care about sell-through as much as brand fit
• Can simplify complex brand strategy into tools a sales rep can use in a buyer meeting
• Are energized by ambiguity and enjoy building structure where there isn't any yet