Principal Lifecycle Marketing Manager

We're hiring a senior individual contributor to lead the end-to-end strategy, execution, and evolution of our lifecycle marketing program — from account creation to onboarding, activation, and retention. This role is ideal for someone who thrives at the intersection of product usage, GTM alignment, and data-driven communication. You’ll architect lifecycle journeys that accelerate time-to-value and deepen user engagement across email and supporting channels. You’ll serve as the connective tissue between Growth, Product, Sales, CS, and Ops to ensure our lifecycle engine drives measurable business impact. You will own the full lifecycle strategy for PLG users: from signup through onboarding, adoption, and retention, define and prioritize activation and engagement milestones based on quantitative and qualitative inputs, and lead cross-functional initiatives including defining KPIs.