Director of Demand Generation

We’re looking for a hands-on, data-driven Director of Demand Generation to lead pipeline growth across both our Association and Corporate markets. You’ll own the strategy and execution of integrated marketing programs—from paid and ABM to events and email—that generate high-quality leads and accelerate sales. This role is perfect for someone who loves blending strategy and execution, thrives in a fast-paced environment, and knows how to turn marketing investment into measurable business impact. You’ll bring structure, creativity, and AI-enabled efficiency to everything you do. Drive pipeline growth: Lead demand generation strategy and execution across Association and Corporate markets. Build and scale campaigns: Develop a cohesive, multichannel campaign calendar spanning paid media, ABM, events, email, and web. Optimize and test relentlessly: Use data, analytics, and experimentation to improve conversion and ROI. Lead with collaboration: Partner closely with Product Marketing, Revenue Operations, Sales, Brand, and Customer Success to ensure aligned go-to-market execution. Use AI and modern martech: Leverage tools and automation to increase efficiency, personalization, and performance. Manage and mentor: Oversee a small internal team and agency partners to deliver results and continuously raise the bar.