Director / Senior Director / Vice President, Omnichannel Strategy

Strategic Leadership and Innovation:

• Design, develop, and execute omnichannel strategies that build and engage target audiences while delivering measurable outcomes aligned to client business objectives.
• Drive insight-led initiatives that position the agency at the forefront of healthcare media, engagement, and technology.
• Introduce innovative approaches that enhance client outcomes and differentiate our work in the market.

Omnichannel Planning, Execution & Optimization:

• Lead end-to-end omnichannel strategy development, campaign planning, execution, and optimization.
• Facilitate client and cross-functional workshops to align stakeholders around audience strategy, customer journeys, and activation approaches.
• Develop data-driven strategies that influence human behavior and improve engagement outcomes.

Client & Team Engagement:

• Serve as a trusted advisor to clients, helping them connect data, customer insights, media, and engagement strategies to business outcomes.
• Build strong client relationships through strategic thinking, consultative partnership, and thought leadership.
• Lead, mentor, and develop team members while fostering collaboration and innovation.

Business Growth & Innovation:

• Support new business opportunities through strategic leadership, thought leadership, and pitch participation.
• Identify market opportunities, competitive differentiators, and emerging industry trends.
• Stay current on media, technology, healthcare, and customer engagement innovations, bringing forward new ideas that benefit clients and the agency.