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About the Role:
- As Director of Engagement Strategy, you will lead high-impact initiatives to connect more people to care through data-informed marketing.
- Reporting to the Senior Director, Customer Marketing, you will drive strategic member communication programs across the book of business.
Responsibilities:
- Manage and mentor a team of 7 Engagement Strategy Managers, acting as a player-coach.
- Develop scalable marketing frameworks and playbooks to reverse utilization declines.
- Translate data and funnel metrics into customer-facing stories and strategic insights.
Qualifications:
- 10+ years in B2B or B2B2C marketing, with at least 5 years managing a team.
- Proven track record of developing corporate marketing strategies driving measurable outcomes.
- Exceptional ability to translate complex data into compelling insights for executives and clients.
Lyra Health
Lyra Health is a leading provider of evidence-based mental health care, serving over 20 million people globally. They have delivered over 15 million sessions of care, published 35+ peer-reviewed studies, and foster a culture of well-being and innovation.