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Role Summary:
- Set channel strategy and goals for social, email, CRM, and online events.
- Own the integrated marketing calendar and program delivery from brief to launch.
- Partner with the VP of Marketing, Senior Marketing Coordinator, and paid media team.
Key Responsibilities:
- Develop organic social strategy across LinkedIn, X, Instagram, and emerging platforms.
- Manage HubSpot automation architecture, lifecycle programs, lead scoring, and segmentation.
- Produce online events end to end, including promotion and post-event follow-up.
Skills and Experience:
- 8+ years in B2B marketing with direct ownership of social, email, and online event channels.
- Advanced HubSpot Marketing Hub experience and strong analytics in GA4.
- Excellent project management and communication skills for cross-functional collaboration.
Benefits and Culture:
- Competitive salary with medical, dental, vision, 401(k) matching, and generous PTO.
- Flexible remote or hybrid work model with hybrid options in NY or SF.
- Inclusive, people-first environment with wellness programs and growth stipends.
Highwire
Highwire is a strategic marketing communications agency that partners with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. The agency fosters an inclusive, people-first culture driven by values like Team Empowerment and Inclusion Always, supporting growth and well-being for all employees.