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Marketing Strategy and Execution:
- Develop and execute integrated marketing playbooks aligned with company growth objectives.
- Focus on new logo acquisition and expansion within existing customer accounts.
Multi-Channel Engagement:
- Drive multi-touch programs using email, webinars, social, direct mail, and digital advertising.
- Automate workflows to accelerate program delivery.
Analytics and Optimization:
- Track program metrics and take ownership of course corrections.
- Use data to derive actionable insights for campaign optimization.
Collaboration and Enablement:
- Act as primary marketing contact for sales and BDR teams.
- Lead weekly syncs to align and empower sellers on activation plans.
Cobalt
Cobalt provides offensive security testing through a SaaS platform and a community of vetted testers. The fully remote team is committed to helping organizations operate fearlessly and innovate securely, with a diverse and inclusive culture.