Senior Marketing Manager, ABM

About the Role:

• Own Account-Based Marketing (ABM) and cold outbound initiatives.
• Act as the bridge between marketing, partnerships, and sales.
• Drive pipeline for key segments: Independent Mortgage Banks, Wholesale Brokers, SMBs, Home Improvement, Banks, and Credit Unions.

What You’ll Do:

• Build and manage the cold email engine with grading, tiering, and contact-mapping.
• Tie together cross-channel performance metrics and report on SQLs and pipeline.
• Supply channel teams with data and messaging for direct mail, gifting, and LinkedIn campaigns.

What We Look For:

• Proven B2B marketing experience building ABM, Outbound, or Demand Generation engines.
• Hands-on experience with cold email and data platforms like Lemlist, Apollo, Clay, Outreach.
• Comfortable with HubSpot and Salesforce, able to diagnose sync issues and pull reports.

What Success Looks Like:

• In 30 days: Audit target account lists, launch cold email sequences, learn reporting dashboards.
• In 60 days: Build data and messaging hand-off system, establish feedback loop with sales.
• In 90 days: Fully functioning outbound engine and event-support motion, with clear pipeline attribution.