Senior Product Marketing Manager

This role is for a commercially-minded, fast-paced Senior Product Marketing Manager to expand the presence in the generative AI market. This role will make a significant contribution to the GTM, tackling everything from positioning, messaging and audience insights through to high-impact sales enablement for the global BD team. Define API and Teams product positioning and messaging that clearly differentiates Leonardo.Ai across multiple market segments. Support the development and execution of go-to-market strategies for new products, in partnership with other PMMs and marketing team leads. Conduct market research, customer insights, and competitive analysis to inform GTM strategy. Work with CRM, creative & content, and demand generation teams to create marketing collateral, case studies, and thought leadership content. Monitor and analyse product performance across different industry verticals, market trends, and customer feedback to optimise B2B marketing strategies. Collaborate with the BD team on key messaging, together with most impactful channels and formats to win across different verticals and geographical markets. Establish key metrics to measure success and optimise marketing performance. Work in close partnership with other PMMs and marketing team leads to develop processes that suit an AI-first business which is scaling fast.