Job Description
You will be joining our Marketing team, reporting to Carlos, our CEO Spain, and Clement, our Global VP B2B Marketing, to build a strong inbound marketing revenue stream, lead a high-performing team, define marketing strategy and collaborate closely with Sales and CS teams to further scale our business in Spain. You will lead the Spanish marketing team (currently 7 people), ensuring a scalable and best practice Marketing function (i.e. suited for current needs and further business growth).
Work closely with peer Marketing leaders across the globe and commercial teams in Spain; optimize, advise, problem-solve and drive continuous improvement through a strong data foundation and scalable systems.
Key objectives:
Execute customer acquisition-focused marketing strategy to increase company revenue in different segments, using the global marketing strategy and adapting to the Spanish market
Create, lead and execute strategic B2B marketing projects with a high impact on growing company revenue - across different segments
Target the best channels and tactics to build the network of prospects and customers
Create and execute brand and PR plans as well as customer marketing programs to support elevating company revenue
Lead, retain and develop the team of 7 high-performing marketers through goal setting, execution and optimization in order to hit KPIs
Cooperate closely with other commercial teams, country leadership and the broader business, esp. Sales and Product
About Docplanner Group
Docplanner Group connects 24 million patients with 280k doctors across 13 countries through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda.