Job Description

Develop, implement, and manage digital campaigns across various platforms including but not limited to Google, Microsoft, Facebook, Instagram, TikTok, Spotify, and LinkedIn. Develop and execute strategy for paid search, social media, display, programmatic, connected tv, and other paid media campaigns. Learn and develop mastery of all elements of paid search campaign management, including the tactics of search engine marketing and the tools used to implement them. Maintain an understanding of industry trends, and research related media. Interact with clients as needed for approvals and/or revisions, including monthly calls to review reports and outline recommendations. Execute day-to-day optimization and management of campaigns, including delivery of relevant metrics to clients. Monitor campaign budgets on a daily and weekly basis and adjust as needed. Provide clear instructions and direction to paid media specialists on the creation of new search ads, keyword lists, and other digital advertising builds & optimizations. Supply clients with digital marketing strategy and consultation. Ensure correct UTMs are applied to all paid campaigns for accurate reporting and analysis. Assist in generating monthly performance reports for all clients, including ability to recognize errors and troubleshoot the data.

About Granicus

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry.

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