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Areas of Responsibility:
- Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others.
- Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization.
- Manage and optimize a multi-million dollar budget across paid media channels.
Requirements:
- 4+ years of relevant work experience with major advertising platforms like Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
- Experience with MMPs like AppsFlyer and data analytics platforms like Amplitude.
- Strong analytical and reporting skills with a blend of creative and analytical problem-solving.
Nice to have:
- Comfortable working in a fast-paced startup environment and leveraging AI tools.
- Ability to work with minimal guidance and handle uncertainties.
- ASO experience and Web2App marketing campaigns are a plus.
Huckleberry
Huckleberry builds life-changing products and experiences for families. With over 5 million families trusting their app, they combine pediatric expertise, data science, and AI to support parents through every stage of parenthood.