Performance Marketing Manager (User Acquisition)

Campaign Ownership and Scaling:

• Lead one or two paid acquisition channels (e.g., Meta, TikTok, Google) with potential to expand scope based on performance.
• Build scalable acquisition funnels from execution to iteration with aggressive growth targets.
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.

Performance Analysis and Strategy:

• Monitor performance daily using Voluum, GA4, and internal dashboards.
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.

Creative & Funnel Optimization:

• Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
• Collaborate closely with content and product teams to launch and iterate on high-converting landing pages.
• Implement systems to reduce creative fatigue and increase speed of testing.

Partnership Management & Media Strategy:

• Build strong relationships with traffic sources and negotiate premium placements and custom deals.
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria.
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly.