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Strategy & Execution:
- Define and execute the credit-based marketing strategy to leverage credit, customer, and alternative data to market the right product.
- Drive the adoption, growth, and optimization of credit-based acquisition strategies.
- Partner with the Product team to define a streamlined user acquisition path.
Direct Mail Ownership:
- Define strategy, devise appropriate targeting and creative strategies, and manage P&L performance of the Direct Mail acquisition channels.
- Establish and maintain a sustainable, profitable DM program to supply the leads necessary to fuel aggressive growth objectives.
- Explore mechanisms to reduce cycle times and the cost of direct mail.
Cross-Functional Leadership:
- Collaborate with data science, underwriting, marketing, and sales teams to drive improvements in credit-based targeting models.
- Test Data enhancements and data Sources.
Achieve
Achieve is a leading digital personal finance company helping people move from struggling to thriving by providing personalized financial solutions. They have over 3,000 employees in mostly hybrid and 100% remote roles, with hubs in Arizona, California, and Texas, and are one of the largest private consumer fintech unicorns in the U.S.