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Responsibilities:
- Define positioning against competitors.
- Build messaging for technical ICP and economic buyers.
- Write technical content: battle cards, comparison pages, solution briefs.
Product Launches:
- Own GTM motion for major releases.
- Partner with product and engineering on roadmap context.
- Manage launch sequencing across docs, community, social, and sales.
Customer Marketing:
- Turn happy customers into a growth engine.
- Own case studies, reference programs, and customer stories.
- Identify advocates and build co-marketing opportunities.
SigNoz
SigNoz is an open-source, OpenTelemetry-native observability platform providing a unified backend for logs, metrics, traces, and LLM observability. They are trusted by over 1,000 engineering teams and loved by the developer community with 25K+ stars on GitHub.