Plan and execute Tier 1 national events across the U.S. Develop annual event plans that align with go-to-market priorities, product launches, and brand campaigns. Seamlessly integrate national and regional brand campaigns into national event strategy to increase awareness and demand in key geographies. Collaborate with the Customer Marketing team to support surprise-and-delight efforts, light renewal touchpoints, and localized community engagement. Partner with Sales and Brand teams to ensure cohesive storytelling, consistent messaging, and high-impact experiences.
Manage event debriefs with leadership, capturing learnings to improve scalability and impact. Measure success against pipeline influence, lead quality, and brand lift. Maintain dashboards and reporting frameworks in partnership with Marketing Ops. Work on cutting-edge AI technology that directly impacts educators and students.