Job Description

Strategically plan, activate, optimize, and manage programmatic media buys aligned with the communication strategy, customer journey, and audience insights. Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices. Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance. Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy. You will act as a technical expert in various DSPs, tools, and tactics, resolving troubleshooting and platform issues. Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey. You will also understand client's business goals and customer journey to develop comprehensive media activation plans aligned with their goals. Anticipate client needs and offer innovative solutions and recommendations based on data analysis. Translate media objectives and strategies in programmatic campaign recommendations across ad formats, such as video, audio, display, native, CTV, etc.

About Goodway Group

Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK.

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