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Key Responsibilities:
- Own day-to-day ASO execution across iOS and Google Play, including keyword research and metadata optimizations.
- Monitor app store rankings and keyword rank tracking using tools like Sensor Tower and AppTweak.
- Track and analyze the acquisition-to-retention user journey, surfacing insights and flagging drop-off points.
Qualifications:
- 2-4 years of experience in growth marketing, subscription marketing, or app marketing with hands-on ASO.
- Proficiency with Excel/Sheets and data visualization tools like Tableau and Looker.
- Strong analytical and communication skills to translate data into actionable recommendations.
About AccuWeather:
- Most accurate and most used weather forecast source, saving over 12,000 lives and billions of dollars.
- Billions of users globally across digital platforms and Fortune 500 clients.
- Founded by Dr. Joel Myers in 1962, a leader in commercial meteorology.
AccuWeather
AccuWeather is the most accurate and most used weather forecast source, saving over 12,000 lives and billions of dollars. It serves billions globally via digital platforms and Fortune 500 companies, with a culture of innovation and accuracy.