Senior Manager, CRM

About the Role:

• Hungryroot is seeking a Senior Manager, CRM to own customer communications across email, SMS/RCS, push, and other lifecycle channels.
• This role reports to Marketing leadership and collaborates with Creative, Performance Marketing, Product, Data Science, Operations, and Customer Care.

Responsibilities:

• Develop and lead the CRM strategy and roadmap across the full customer lifecycle.
• Own lifecycle, triggered, promotional, and ad hoc communications.
• Partner with Data Science and Product to build segmentation and personalization.
• Run rigorous testing programs and manage a team of CRM marketers.

Qualifications:

• 6-10 years of CRM or lifecycle marketing experience, preferably in DTC or subscription businesses.
• Extensive hands-on experience with Braze required.
• Strong analytical skills with experience in A/B and multivariate testing.
• SQL and Looker preferred.

Perks & Benefits:

• Equity, unlimited vacation policy, and universal paid parental leave.
• Monthly Hungryroot credit for groceries.
• Comprehensive health, vision, dental, and life insurance.
• 401(k) with Company Match and work from home stipend.