Senior Product Manager, Social AI

Own the end-to-end product strategy and roadmap for our AI Social Specialist, expanding to a comprehensive social platform. Design and ship automated social content creation and posting systems that maintain authentic brand voice and drive meaningful engagement. Develop brand-rich content templates, social playbooks, and campaign frameworks that agents can customize and deploy at scale. Build sophisticated content creation tools for agents who are establishing themselves as local market influencers and thought leaders. Create listing engagement strategies and tools that maximize property exposure through strategic social amplification. Design inbox management, automation, and lead generation features that convert social engagement into qualified prospects. Partner with AI/ML teams to develop content recommendation engines, optimal posting algorithms, and engagement prediction models. Establish social media best practices and guardrails that protect agent brands while maximizing reach and conversion. Collaborate with marketing to understand social trends, platform algorithm changes, and emerging engagement tactics. Define and track social engagement, brand building, and lead conversion metrics across all major social platforms. Work cross-functionally to integrate social tools with our existing CRM, website, and marketing automation ecosystem.