Paid Media Strategist

The Paid Strategist role involves overseeing and leading a collection of Paid Media accounts while serving as direct support to client contacts. A key aspect involves weekly communication with vendors or operational partners to ensure task alignment, work quality, and identify any areas for improvement. A key component includes development of client strategies each quarter and optimizing budgets for paid media campaigns across multiple channels. Deep understanding of client positioning and unique value propositions is essential, plus confirming lead routing accuracy within a CRM. This role is also responsible for executing and optimizing PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI. The person in this role should be able to translate and articulate strategy and tell stories with data while living on the cutting edge of the industry, always looking for opportunities to grow and share. An ideal candidate is someone who is quality-obsessed and has not lost their soul for advertising.