Organic Growth & Discovery Lead (SEO/AEO)

About the Role:

• Lead organic growth and digital discovery for a mission-driven financial technology platform.
• Shape strategy for traditional search engines and emerging AI-powered answer engines.
• Establish new approaches to improving brand visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Key Responsibilities:

• Define and execute the organic discovery strategy, including on-site content and off-site authority building.
• Develop Answer Engine Optimization strategies and measurement frameworks.
• Partner with Product, Marketing, Analytics, and Compliance teams to influence cross-functional priorities.

Requirements:

• At least 8 years of experience in SEO, content marketing, or organic growth, including 2 years in AEO or GEO.
• Strong technical SEO and analytical skills with tools like Google Analytics 4, Google Search Console, and SQL.
• Excellent communication and collaboration skills with a commercial mindset.

Benefits:

• Competitive base salary of $158,000 to $204,000, equity, and remote flexibility.
• Premium medical, dental, and vision insurance, 401(k) matching, and home office stipend.
• Flexible PTO, generous parental leave, and professional growth opportunities.