Field Marketing Coordinator

As Newsela’s Field Marketing Coordinator, you are ready to dive in and execute with stakeholders in Marketing, Sales, Customer Success and Sales Development to create integrated field marketing programs that extend Newsela’s reach into key local markets. You love problem solving and thrive in a fast-turnaround environment, are motivated by driving revenue and impact. You will: Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets. Execute state-specific and regional lead generation campaigns using various channels. Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions. Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets. Refresh a library of self-service, customizable templates used by Sales and Customer Success. Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage. Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics.