Job Description

Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals. Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use. Plan, launch, and optimize new campaigns with thoughtful strategy. Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins. Leverage data to drive decisions, spot trends, and provide recommendations. Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities.

About Launch Potato

Launch Potato is a digital media company with a portfolio of brands and technologies that connects advertisers to customers.

Apply for This Position