Email Strategist

Responsibilities:

• Define and drive email marketing and SMS strategy for PDM clients.
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting.
• Build and manage automated email marketing programs and ensure end-to-end tracking and measurement.

Requirements:

• 2-5 years experience in email marketing strategy, production, and end-to-end campaign management.
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices.
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar.

Key Performance Indicators:

• Manages 5-7 enterprise or growth accounts.
• Below 10% client churn rate.
• Hitting defined EBIDTA goal.

Most Important Things:

• Strategic management of email and SMS campaigns, innovating and optimizing to maximize performance.
• Professional communication - ability to present clearly and concisely and problem solve.
• Adoption of Power Digital’s processes, product innovations and tools.