Email Marketing Specialist

Campaign Execution:

• Brief, build, QA, schedule, and post-send review in Klaviyo starting with manager oversight.
• Maintain and optimize flows including welcome, abandoned cart, browse abandonment, post-purchase, and winback.
• Design mobile-first emails in Figma and run structured A/B tests with written analysis.

Deliverability and Segmentation:

• Build and refine client segments, suppressing disengaged contacts to protect sender reputation.
• Monitor inbox placement, spam rates, and unsubscribes; understand SPF, DKIM, and DMARC basics.
• Distinguish between content-driven and list-driven deliverability dips.

Analytics and Reporting:

• Produce per-campaign write-ups with exact figures, flagged data gaps, and clear performance reads.
• Contribute to monthly client summaries with the pod.
• Log all time in ClickUp with discipline.

AI-Native Workflow:

• Use Claude Code, Cursor, or ChatGPT as part of daily drafting, building, and checking.
• Learn pod skills and scripts to automate repetitive email ops tasks.
• Stay current on Klaviyo and inbox provider changes, including AI-generated content and privacy rule shifts.