Customer Marketing Manager

Drive customer engagement across B2B and in a limited capacity, B2C and B2B2C segments. This role will be instrumental in shaping and executing end-to-end lifecycle strategies that deepen relationships, drive retention, and mitigate churn. As the Customer Marketing Manager, you will be responsible for developing and implementing strategies that drive customer lifecycle engagement from onboarding, through their first 90 days and beyond. You’ll manage the full spectrum of lifecycle marketing efforts, collaborating with Marketing, Product, Sales, and Customer Experience teams to build a seamless customer journey that drives engagement, retention, and loyalty. Responsibilities include driving integrated B2B lifecycle marketing strategies that engage, retain, and grow our restaurant and diner audiences. Leverage customer insights to segment, personalize, and optimize campaigns for lifecycle initiatives. Set & track KPIs and metrics to assess the effectiveness of lifecycle programs, using data to drive continuous improvement.