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Brand Positioning:
- Define and sharpen the value proposition across patients and health plans.
- Craft a distinctive visual identity and manage the content calendar.
Brand Awareness:
- Drive paid media strategy across Meta, LinkedIn, and other channels.
- Lead earned media strategy including PR and social.
Channel Development:
- Manage owned channels: corporate website, blog, Meta, LinkedIn, YouTube.
- Continually test and explore new channels.
Team Management:
- Directly manage a team of marketers, hiring and developing the function.
- Set direction and coach direct reports to raise the bar.
Accompany Health
Accompany Health is a primary, behavioral, and social care provider for patients with complex needs, delivering at-home and virtual care alongside 24/7 support. They are a high-growth, venture-backed healthcare company with a distributed team across the US.