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Role Overview:
- We are seeking a strategic and execution-focused Marketing Manager to own messaging, positioning, and go-to-market across our portfolio of DTC telehealth brands.
- This is a PMM-style role that sits at the intersection of product, marketing, and performance.
- You will translate business goals into clear creative direction and campaign strategy, partnering closely with AI Video Creators and media buyers.
Key Responsibilities:
- Define value propositions, messaging, and positioning for each brand and SKU.
- Translate customer insights and competitive intelligence into compelling narratives and offers.
- Develop campaign concepts and creative briefs for paid social, email, and landing pages.
Required Qualifications:
- 3–6 years in marketing manager, product marketing, or growth marketing roles.
- Strong B2C/DTC background, ideally in health/wellness, consumer subscription, or telehealth.
- Agency experience strongly preferred due to multi-brand context.
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