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Day-to-Day Operations:
- Manage execution for Amazon and Walmart Marketplace to meet revenue and margin goals.
- Pull and analyze data from Seller Central, advertising platforms, and Looker dashboards.
- Oversee content and conversion optimization across ~60 ASIN catalog.
Marketing and Advertising:
- Own marketing calendar and A/B testing for marketplace channels.
- Collaborate with agency to optimize ad campaigns across Sponsored Ads and DSP.
- Work with brand and creative teams to draft briefs for image assets, copy, and video.
Strategic Growth:
- Monitor category trends, competitor updates, and Amazon policy changes.
- Use data to derive insights and guide channel decisions.
- Maintain account health and manage backend catalog in Seller Central.
Blueland
Blueland is reimagining everyday cleaning essentials with safe, plastic-free products. They have over 45 patents, diverted over 1 billion plastic bottles, and are a certified B Corp with top-tier investors and a diverse team.