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Accountabilities:
- Defining and evolving the growth strategy that increases ARPU and customer lifetime value.
- Setting growth priorities and leading monetization initiatives across digital and assisted channels.
- Partnering cross‑functionally to execute and optimize growth.
Responsibilities:
- Owns monetization strategy for the existing base, balancing revenue growth with customer experience, churn risk, and regulatory/compliance requirements.
- Determines which revenue opportunities to pursue based on expected impact, customer relevance, and feasibility.
- Regularly exercises discretion on matters of significance, including offer design, targeting approaches, pricing or trial mechanics, cadence decisions.
Impact:
- Responsible for driving customer‑led revenue growth across the existing base through higher‑value service adoption.
- Exercises independent judgment to set growth priorities and design monetization strategies.
- Evaluates trade‑offs between revenue, churn risk, and customer impact.
Brightspeed
Brightspeed aims to provide fast, reliable internet connections and customer experience in twenty states throughout the Midwest and South. They are backed by funds managed by Apollo Global Management, with a vision to accelerate the upgrade of copper to fiber optic technologies.