Product Manager, Audience Insights & Monetization
Benefits
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Audience Insights and Monetization:
- Oversee reporting and insights for audiences across platforms.
- Monitor adoption, usage, revenue contribution, and latest metrics.
- Build insights and actions from platform reporting, transforming revenue insights into strategies.
AI-Driven Insights and Sales Enablement:
- Apply AI/ML techniques to surface hidden patterns and predict audience performance.
- Build dashboards and tools that provide Sales with real-time insights.
- Automate workflows to deliver applicable intelligence at scale.
Growth Strategy and Experimentation:
- Drive adoption and monetization through taxonomy refinements and pricing experiments.
- Benchmark Experian's catalog against competitors to identify gaps.
- Design and run structured test-and-learn programs.
Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), they have a team of 23,300 people across 32 countries that invests in people and new advanced technologies to unlock the power of data and to innovate.