Senior Manager, IT Audience Planning

Buying Group Intelligence:

• Signals, intent data, and engagement metrics that power targeting and personalization
• Synthesis of research to validate assumptions and refine audience understanding

Ideal Customer and Persona Profiles:

• Complete profiles with pain points, motivations, firmographics, technographics, behavioral patterns, and psychographic attributes
• Integrated recommendations across paid, earned, and owned channels tailored to buyer preferences and behaviors

Addressable Audience Framework:

• Precise segment definitions with data logic for targeting, adapted for regional compliance
• Channel sequence, budget guidance, and journey orchestration mapped to buyer stages

Targeting & Segmentation Briefs:

• Actionable briefs with data requirements and business logic for segment creation
• Specific insights on pain points and motivations to inform creative development