Senior Manager, Audience Planning, RIsk & Security

What You'll Deliver:

• Buying Group Intelligence: Signals, intent data, and engagement metrics that power targeting and personalization
• Research Aggregation & Testing: Synthesis of research to validate assumptions and refine audience understanding
• Ideal Customer and Persona Profiles: Complete profiles with pain points, motivations, firmographics, technographics, behavioral patterns, and psychographic attributes

What You'll Do:

• Own the Buyer Group Audience Strategy
• Generate & Synthesize Insights
• Enable Campaign Execution

Qualifications:

• ABM strategy and orchestration expertise
• Channel mix selection and customer journey design
• Audience research and synthesis capabilities