Senior Manager, IT Audience Planning

Buying Group Intelligence:

• Signals, intent data, and engagement metrics that power targeting and personalization
• Research Aggregation & Testing: Synthesis of research to validate assumptions and refine audience understanding
• Ideal Customer and Persona Profiles: Complete profiles with pain points, motivations, firmographics, technographics, behavioral patterns, and psychographic attributes

What You'll Do:

• Own the Buyer Group Audience Strategy
• Serve as the go-to expert for your buyer group within the Integrated Marketing planning process
• Build and maintain addressable audience segments, augmenting them with proprietary data for precise targeting

Qualifications:

• ABM strategy and orchestration expertise
• Channel mix selection and customer journey design
• Audience research and synthesis capabilities