Source Job

North America

  • Own the Buyer Group Audience Strategy
  • Serve as the go-to expert for your buyer group within the Integrated Marketing planning process
  • Build and maintain addressable audience segments, augmenting them with proprietary data for precise targeting

ABM MarTech Data Analysis GTM Segmentation

8 jobs similar to Senior Manager, IT Audience Planning

Jobs ranked by similarity.

$139,900–$244,800/yr
North America Canada

  • Own the Buyer Group Audience Strategy.
  • Generate & Synthesize Insights.
  • Enable Campaign Execution.

ServiceNow is a global market leader that brings innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

North America Canada

  • Serve as the go-to expert for your buyer group within the integrated marketing planning process.
  • Build and maintain addressable audience segments, augmenting them with proprietary data for precise targeting.
  • Design end-to-end customer journeys and connection strategies that define channel mix, sequence, and messaging for each buying stage.

ServiceNow, founded in 2004, is a global market leader providing AI-enhanced technology. They empower organizations to find smarter, faster, and better ways to work with their intelligent cloud-based platform that connects people, systems, and processes; ServiceNow has over 8,100 customers, including 85% of the Fortune 500®.

North America

  • Building, managing, and scaling the new Audience Planning capability at ServiceNow.
  • Leading the Global Center of Excellence and directs execution for the Americas.
  • Defining the "why" and "who" for all GTM programs as the primary strategic partner to leaders across integrated marketing.

ServiceNow, founded in 2004, provides an intelligent cloud-based platform that connects people, systems, and processes. They empower organizations to find smarter, faster, and better ways to work and serve over 8,100 customers, including 85% of the Fortune 500®.

$155,400–$272,000/yr
North America

  • Own the standards, controls, and cadence that keeps audiences usable, compliant, and consistently publishable.
  • Ensure audiences stay reliable end to end, including CDP audiences, pixel-based audiences, and segments sourced from off-platform providers.
  • Partner cross-functionally to translate identity, consent, suppression, event signals, and scoring outputs into activation-ready segments.

ServiceNow is a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

$120,000–$150,000/yr
US Unlimited PTO

  • Design and manage dynamic audience segmentation across marketing tech stack
  • Build, document, and optimize multi-step workflows across marketing automation, SDR platforms, and in-product messaging
  • Run structured experiments across acquisition, activation, retention, and expansion

Limble empowers those who support the world by revolutionizing maintenance operations. They provide a comprehensive suite of software solutions that empower organizations to optimize asset performance and drive operational excellence.

$140,000–$160,000/yr
US Unlimited PTO

  • Define and lead Myriad360’s growth marketing strategy across digital, corporate campaigns, and account-based initiatives.
  • Directly manage the Digital Marketing team, providing clear vision, prioritization, and support.
  • Build and lead a new Growth Activation Specialists function.

Myriad360's mission is to challenge and enable their employees to achieve great things. They are consistently listed among Inc & Crain's "Best Places to Work" and they're proud of their accessible & engaged executive team.

US

  • Partner with Sales, Marketing Ops, and RevOps to design and execute high-impact ABM campaigns.
  • Own the audience architecture to ensure highly relevant, personalized outreach across our entire database.
  • Build sophisticated nurture streams that drive thought leadership, deepen content engagement, and accelerate Lead-to-MQL conversion.

Eon is revolutionizing the cloud infrastructure backup industry for enterprise customers. They are led by a team of successful serial entrepreneurs and ex-Amazon senior leaders, and they secured $500M in funding from prominent VCs.

US

  • Set the strategy and drive execution across paid, lifecycle, and content.
  • Design the journey, ensuring lead routing and MQL quality are seamless.
  • Manage segmentation, lead scoring, and behavioral automation.

Seamless.AI has helped sales teams maximize revenue with the world’s first real-time B2B search engine since 2015. It is one of Ohio’s fastest-growing companies, earning accolades like G2’s 2025 Best Software Products and LinkedIn’s Top 50 Tech Startups.