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North America

  • Building, managing, and scaling the new Audience Planning capability at ServiceNow.
  • Leading the Global Center of Excellence and directs execution for the Americas.
  • Defining the "why" and "who" for all GTM programs as the primary strategic partner to leaders across integrated marketing.

Marketing Strategy Data Analysis GTM Strategy

20 jobs similar to Director, Audience Planning

Jobs ranked by similarity.

$155,400–$272,000/yr
North America

  • Own the standards, controls, and cadence that keeps audiences usable, compliant, and consistently publishable.
  • Ensure audiences stay reliable end to end, including CDP audiences, pixel-based audiences, and segments sourced from off-platform providers.
  • Partner cross-functionally to translate identity, consent, suppression, event signals, and scoring outputs into activation-ready segments.

ServiceNow is a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

North America Unlimited PTO

  • Manage executive-level engagements and collaborate with commercial, partnership, and product teams.
  • Surface key customer and partner insights and strengthen strategic relationships.
  • Help deliver high-quality customer experiences through cross-functional coordination and operate as a trusted thought partner.

ServiceNow, founded in 2004, provides AI-enhanced technology to over 8,100 customers. They connect people, systems, and processes to empower organizations.

North America

  • Define GTM transformation initiatives with executive leadership, focusing on revenue growth.
  • Build and manage cross-functional workstreams to deliver improvements in pipeline generation.
  • Align senior stakeholders and communicate progress across executive audiences.

ServiceNow began in San Diego, California in 2004. It stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®, connecting people, systems, and processes to empower organizations.

$140,000–$160,000/yr
US Unlimited PTO

  • Define and lead Myriad360’s growth marketing strategy across digital, corporate campaigns, and account-based initiatives.
  • Directly manage the Digital Marketing team, providing clear vision, prioritization, and support.
  • Build and lead a new Growth Activation Specialists function.

Myriad360's mission is to challenge and enable their employees to achieve great things. They are consistently listed among Inc & Crain's "Best Places to Work" and they're proud of their accessible & engaged executive team.

North America

  • Own and evolve the global webinar and virtual events strategy aligned to the global campaign framework and regional pipeline goals.
  • Personally lead and execute webinars and virtual events end-to-end when required, including topic development, speaker readiness, production oversight, audience acquisition, live execution, and post-event follow-up.
  • Lead, coach, and develop a high-performing global webinar team, setting clear priorities, standards, and accountability.

ServiceNow is a global market leader that brings innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. They empower organizations to find smarter, faster, and better ways to work with their intelligent cloud-based platform that seamlessly connects people, systems, and processes.

APAC

  • Create industry-specific presentations, executive briefings, demo narratives, and thought leadership content.
  • Prepare tailored presentations and briefing materials for customer meetings and present industry insights.
  • Research industry trends, buying center priorities, customer pain points, and competitive positioning.

ServiceNow is a global market leader delivering AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their intelligent cloud platform connects people, systems, and processes to empower smarter, faster, and better ways to work.

$160,000–$190,000/yr
US

  • Gather and synthesize external data from the travel category and the marketing industry as well as internal customer data to identify opportunities and shape our strategic decision making.
  • Formulate high-level strategy documents for major initiatives, such as international marketing expansion, new customer acquisition acceleration, demand-led supply and product development, and the effective use of 1P and 3P data across brands.
  • Lead the coordination and execution of certain strategic initiatives that cut across marketing functions, going beyond just strategic recommendations.

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. They leverage brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces.

$76,500–$215,200/yr
North America Europe Middle East Africa Unlimited PTO 11w maternity

  • Build frameworks that define how we measure success.
  • Transform raw data into actionable insights.
  • Optimize marketing spend, improve customer acquisition, and drive long-term retention.

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. With our core values at heart and future focused work culture, their team works tirelessly on ambitious problems, asynchronously, around the world.

North America

  • Own the end-to-end sales strategy for Professional Services and Customer Success.
  • Develop, shape, and close business-led and technology-led transformational services engagements.
  • Recruit, develop, and lead a high-performing GTM team with a relentless focus on coaching.

ServiceNow, founded in 2004, is a global market leader bringing innovative AI-enhanced technology. They serve over 8,100 customers, including 85% of the Fortune 500, connecting people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

Europe

  • Guide teams managing complex ServiceNow projects, resolving delivery issues.
  • Mentor Senior Principal Engagement Managers, aligning their skills with project objectives.
  • Resolve escalations and mitigate risks, ensuring project health and delivery continuity.

ServiceNow, founded in 2004, offers an AI-enhanced cloud platform connecting people, systems, and processes. They are a global market leader with over 8,100 customers, including 85% of the Fortune 500®, aiming to improve work for everyone.

LATAM

  • Act as an advocate for our customers to help them achieve business outcomes.
  • Bring ServiceNow's best practices, innovations, and capabilities to help customers achieve their goals.
  • Ensure that customers obtain the maximum value from their ServiceNow investment and use their licenses.

ServiceNow is a global market leader that brings innovative AI-enhanced technology to over 8,100 customers. They connect people, systems, and processes to empower organizations to find smarter, faster, and better ways to work and include 85% of the Fortune 500®.

Global

  • Own and execute DemandFactor’s marketing strategy
  • Lead demand-gen, ABM, and digital performance programs
  • Build a strong brand and high-impact content engine

DemandFactor is a data-driven B2B growth and demand-generation company which helps brands find, engage, and convert their next customers. They run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

$192,000–$360,000/yr
US Unlimited PTO

  • Define and execute a unified analytics strategy across Marketing and Product.
  • Build clear operating rhythms and ways of working that close historical gaps.
  • Partner with Marketing and Product leadership to provide actionable insights.

GitLab is an intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, and reduce security and compliance risk. With over 50 million registered users, they foster a high-performance culture driven by values and knowledge exchange.

$172,000–$258,000/yr
US Canada

  • Build a scalable field marketing framework, aligning regional programs to corporate demand generation and pipeline goals.
  • Define and standardize “program in a box” templates for repeatable execution, including playbooks, audience targeting models, messaging frameworks, and follow-up processes.
  • Partner closely with Sales and RevOps to identify high-priority accounts and locations, and translate GTM priorities into field activation plans.

1Password is building the foundation for a safe, productive digital future. They offer a way to unleash employee productivity without compromising security. 1Password has over 180,000 businesses and is known for their human-centric approach to user experience.

North America

  • Own the Commercial sales strategy for Services, aligning with all Field Sales, Partners, and Marketing.
  • Develop and close business and technology lead transformational, end to end services deals.
  • Coach and mentor your team to identify, shape, scoping and close complex service engagements.

ServiceNow provides AI-enhanced technology via its cloud-based platform, connecting people, systems, and processes. They serve over 8,100 customers and have 85% representation among the Fortune 500, aiming to improve how the world works.

$200,000–$300,000/yr
US Canada Unlimited PTO

  • Lead global campaign & lifecycle strategy with pipeline accountability.
  • Build & scale a high-performing team.
  • Lead integrated, cross-functional go-to-market programs.

1Password is building the foundation for a safe, productive digital future. They innovate the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. They have over 180,000 businesses and take a human-centric approach.

North America

  • Develop and execute a GTM strategy aligned with key stakeholders.
  • Design GTM and commercial models to address industry imperatives.
  • Lead cross-team forums to ensure alignment and outcomes.

ServiceNow, founded in 2004, is a global market leader, providing AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their cloud-based platform connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

$133,600–$233,800/yr
North America

  • Partner with Major Area Leaders to develop and track customer adoption plans.
  • Monitor product adoption metrics and customer health indicators using AI-driven insights.
  • Prepare executive-ready materials for business reviews and strategic planning sessions.

ServiceNow, founded in 2004, provides AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their cloud-based platform connects people, systems, and processes to empower organizations to work better; they aim to make the world work better for everyone.

APAC

  • Lead product strategy that sets us up for success as we look to grow to $10B+ in revenue
  • Drive customer engagement to uncover requirements, prioritize use cases, and define the roadmap for a new enterprise-grade DSML platform
  • Integrate usability studies, research, and market insights into product roadmaps that deliver clear customer value

ServiceNow is a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. They connect people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

$123,200–$161,000/yr
US

  • Design and implement cutting-edge strategies to maximize consumer enrollment.
  • Leverage performance marketing data to inform strategic recommendations and optimize campaigns.
  • Collaborate with internal teams—Design, Growth Marketing, Marketing Operations, and Commercial—to execute successful enrollment campaigns.

Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. Omada is proud to be an equal opportunity workplace and affirmative action employer, carefully hiring the best talent and seeking diversity.