Director, Global Webinars & Virtual Experiences

Strategy & Leadership:

• Own and evolve the global webinar and virtual events strategy aligned to the global campaign framework and regional pipeline goals.
• Serve as the webinar “pipeline officer” for global—working backward from revenue targets to define audience, volume, conversion goals, and program mix.

Execution & Program Ownership:

• Personally lead and execute webinars and virtual events end-to-end when required, including topic development, speaker readiness, production oversight, audience acquisition, live execution, and post-event follow-up.
• Set the bar for excellence in digital experience design, storytelling, and audience engagement.

Measurement, Operations & Optimization:

• Own webinar performance measurement, reporting, and insights—tracking influence on pipeline, conversion rates, engagement, and ROI.
• Partner closely with Marketing Operations to ensure accurate tracking, lead flow, routing, and reporting across systems.