Director of Product Management – Digital Marketing & Automotive Insights
Benefits
4w PTO
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Product Strategy:
- Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics, loyalty studies, and digital marketing audience generating products.
- Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing.
Product Development:
- Lead end-to-end‑ product lifecycle: discovery, requirements, prioritization, develop, launch, and iteration.
- Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing‑, scalable products.
- Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements.
Market Engagement:
- Work with automotive OEMs, dealerships, digital marketing agencies, and enterprise accounts to understand needs and use cases.
- Represent the product suite externally through customer meetings, industry events, and solution demos.
Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments, with a team of 22,500 people across 32 countries.