PPC Specialist

The PPC Specialist is responsible for developing, optimizing, and managing high-impact paid advertising campaigns across Google Ads, Bing Ads, and social media platforms. The role requires strong analytical skills, expertise in audience targeting, budget management, and proficiency in tracking performance using Google Tag Manager and Google Analytics. Effective communication and collaboration with cross-functional teams are key to presenting insights and making data-driven recommendations to drive marketing performance. Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms to drive conversions and maximize ROI. Conduct in-depth keyword research, audience segmentation, and competitor analysis to improve targeting and campaign effectiveness. Manage and allocate advertising budgets to ensure cost efficiency and performance optimization.Implement and manage tracking using Google Tag Manager (GTM), Google Analytics (GA4), and conversion tracking pixels for accurate performance measurement. Monitor KPIs, analyze data, and adjust bidding strategies, ad creatives, and targeting to optimize results. Develop and execute A/B testing for ads, landing pages, and bidding strategies to enhance campaign performance. Generate performance reports, communicating insights and recommendations to internal teams and stakeholders. Stay updated on industry trends, platform updates, and PPC best practices. Collaborate with content, design, and web development teams to ensure ad messaging aligns with landing page experiences for optimal conversion. Ensure all campaigns comply with platform policies and industry regulations to maximize performance and mitigate risks.