Senior Marketing Manager

This is a highly autonomous, hands-on role directly responsible for the core marketing infrastructure and tactical execution across the full funnel. Core Focus Areas: Digital Infrastructure & Tools (MarTech): Own the setup and optimization of all marketing systems and analytics. Lead Generation & Funnel Activation: Drive campaigns and performance analysis to generate high-quality opportunities. Optimization & Nurturing: Implement continuous testing (A/B) and advanced nurturing paths to maximize conversion efficiency.

As our Senior Marketing Manager, you will transform strategic planning into actionable results and be responsible for the core infrastructure and tactical execution of marketing initiatives. The role is structured into four pillars, emphasizing execution and measurable performance. It also includes campaign execution, performance analysis, lead management and outbound, and event logistics. Finally, you will produce ROI reports on launch performance and key learnings and develop sales enablement content.