Job Description
The Senior Marketing Analyst is a part of the Marketing Intelligence team, whose mandate is to help the Marketing Team dig into the marketing data sourced from multiple systems such as: Salesforce, Eloqua, Netsuite, Google Analytics, etc. This data is used to understand how we’re effectively connecting and converting customers, and more importantly, ways we may be missing the mark to guide the course of strategy. The role also needs to work cross-functionally between teams to guide measurement frameworks, data strategy, and performance analytics to help shape and influence the success of our marketing campaigns. Responsibilities include gathering information on back-end data architecture, connecting to and extracting raw data, and designing and developing front-end dashboards.
About Cision
Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.